Marketing

                   

Marketing

       In this weekly blog post I want to discuss how employers can benefit from marketing by posting job openings. An employer has to educate themselves on the right type of marketing to target the right type of employee. For instance if an employer advertises a job opening on Instagram, one could argue that their target audience is young between 18-30. Just as an employer who advertises on Monster or Indeed might have a better chance of reaching an older audience. If an employer wants to reach an older and broader audience, they could use the old fashioned print method. Also targeting other non-job related sites could be equally successful. I have seen Job postings at the bottom of Walmart.com and Amazon.com. A firm can benefit greatly by hiring the right marketing professionals that knows all these tricks and tips.