Marketing

                   

Marketing

       In this weekly blog post I want to discuss how employers can benefit from marketing by posting job openings. An employer has to educate themselves on the right type of marketing to target the right type of employee. For instance if an employer advertises a job opening on Instagram, one could argue that their target audience is young between 18-30. Just as an employer who advertises on Monster or Indeed might have a better chance of reaching an older audience. If an employer wants to reach an older and broader audience, they could use the old fashioned print method. Also targeting other non-job related sites could be equally successful. I have seen Job postings at the bottom of Walmart.com and Amazon.com. A firm can benefit greatly by hiring the right marketing professionals that knows all these tricks and tips.

Marketing

                   In this weekly blog post I want to discuss how employers can benefit from marketing by posting job openings. An employer has to educate themselves on the right type of marketing to target the right type of employee. For instance if an employer advertises a job opening on Instagram, one could argue that their target audience is young between 18-30. Just as an employer who advertises on Monster or Indeed might have a better chance of reaching an older audience. If an employer wants to reach an older and broader audience, they could use the old fashioned print method. Also targeting other non-job related sites could be equally successful. I have seen Job postings at the bottom of Walmart.com and Amazon.com. A firm can benefit greatly by hiring the right marketing professionals that knows all these tricks and tips.

Guerrilla Marketing

           The definition of guerrilla marketing is innovative, unconventional, and low-cost marketing techniques aimed at obtaining maximum exposure for a product. Recently big and small business have used guerrilla marketing. Although it is a technique historically associated with small businesses. If a small business can execute it well, it can be low cost but reach a high percentage of a targeted audience. Some examples of successful guerrilla marketing campaigns are The producers or the Blair Witch film, they created so much buzz about the movie. Then created a website and fictitious story line for the character The Blair Witch. They were just 4 college students who created this movie. Another successful guerrilla marketing campaign is Coca-Cola's Happiness campaign where the video was shot at St. Johns University, where cameras were hidden, to catch the reactions. The machine dispensed more than cokes. In fact the Happiness Campaign has been so huge for Coca-Cola that they are still using it now.

           The point is although guerrilla marketing can be a great way to gain brand recognition for small businesses, if big businesses use this type of marketing thy stand a greater risk of a bigger failure and they have more to lose. They could lose billions for a campaign gone wrong. Whereas smaller business that get less exposure can quickly bounce back from a bad campaign. And even a bad campaign might still get their name out in the public for being so bad. I think big business should leave the guerrilla marketing to smaller business that do not have such a high marketing budget. 

PUBLIC MANIUPULATION

             This week we learned about public manipulation or as I consider it the effects of propaganda. The video showed how in the late 1950's there was a stigma against women smoking. The nation felt that smoking was a mans 'thing' and it showed that he had power. Well tobacco companies began to make print ads and commercials with women smoking, the video even showed a clip from I Love Lucy of Lucy smoking. Back then it was a sign of power for women as well. Towards the end of the video we saw how even public relations affected president Eisenhower's decision to consider Guatemala a threat to America. Even though this was a very small country with limited resources, through public manipulation the President came under pressure from the American people to handle the Guatemala situation.
                 The power of manipulation is still used today, although I think our mind sets as Americans have changed to not follow a crowd,but to be independent thinkers. We are still manipulated through print ads, main stream media, and radio broadcast. 
      

Marketing

                           I really enjoy  the marketing aspect of business. My previous college required me to take 2 marketing classes. I fell in love with it, we were required to create Powerpoint presentations and a group business idea. We created flyers weekly for a specific business idea. As of now I am only pursuing my Associates Degree so there is really mo degree plan that has an emphasis on Marketing. But when I graduate and find employment I will highly likely go back and obtain my Bachelor's degree with an emphasis/ major in Marketing. This is the passion that I have found for my life. I even find myself creating flyers when we need something at work. Or making my sons projects for school better by including a Powerpoint presentation with them.

Factors in deciding location

            In this weeks information the focus was on location of a business. I didn't realize how many factors go into really opening a business.There was even included a math model that helped factor things such as traffic and proximity to highways. These are things I had no clue about but once studying about it, it made perfectly good sense. So I learned that a business doesn't just open. Especially a huge business like a Walmart.  They must look at these business plans. They take into consideration local economy, electricity prices, tax breaks, wages, workforce readiness, and technology. This explains to me why a local Walmart has been placed where it is in our community. In what I first thought was s stupid location. But after studying all the information its a genius location. They built on land that was for sale and vacant for many years. Its right off of an interstate and a mix of homes and restaurants are located in the area. There was enough room for them to add their gas station, and their gas prices are always the lowest in town. They then leased locations around them and made it an outlet mall. Business boomed because everyone knows people are going to shop at Walmart. So shortly after a movie theater went up, a hair cutting salon, and other restaurants. This place is now booming! And its all because they first had a business plan. They saw the big picture, unlike me.

Doing it right

            In this weeks blog post idea one great topic was a car service company. Similar to the example provided we have a local repair shop that has under-priced all nearby service companies. Their oil changes are $19.99, brake service is $69.99 and they do free diagnostics( to name a few services). I think they are successful in their business they are always so busy. Of course I cant see into their books they have been around for over 10 years. They began cutting prices when the economy started to go bad. They did this as a relief to their customers and they were so successful, with new business that the idea and prices stuck. They gained loyal customers and customer appreciation. Even though I have free oil changes for life on my vehicle I still occasionally go here. They are local and $19.99, plus a fast service cant be beat. I have spent 4-5 hours waiting on my free oil change at the dealership. So its worth it. The workers are professional and the shop operates like a well oiled machine. 
              Not only do they change your oil they top your other fluids off for free and look around and recommend any future repairs. I think even if they were to go up on their prices that their customers would stay and remain loyal. They have been so successful that they have opened up two other nearby shops. So even if they raise their price to the price of competitors, such as Walmart and Express, I personally will continue to give them my business. Because they did something that no other local shops did which is help the local community out. They support their community and we support them. Their name is scattered everywhere from our ballparks to ad space in out local yearbooks.