We were asked in this chapters assignment do we keep a log of good ideas somewhere. I do I keep them on my laptop but i can also access it from my phone or tablet. Most are ideas for websites names or business ideas. When it comes to the business ideas I try to find a business concept that I could improve on or I look at what is around me within the medical field and write down ideas on how to improve it. 
      
       With this weeks blog post I wanted to point out something that I actually find great advertising. My sons school has an issue with fundraisers such as selling gift wrap or selling cooking or candles. Mainly it doesn't generate enough revenue. Chances are most kids have siblings within the same school which presents as a problem. They discourage door to door sales for safety reasons, which even if they did it would be redundant because the neighbors have kids, which are also selling the same items. So his school which has a lot of students but the community is relativity small has teamed up with pretty much all our local restaurants and 20% of all sales from a particular night of the week (usually Tuesday's) goes to our schools, they even keep a jar by the cash register for extra money that customers would like to donate. And the turn out is always great. From a marketing standpoint even if customers do not go to the restaurant for this purpose the money from each sale still goes to the school. It is genius! Then as a neighborhood they spread the word to local churches and business and often times church groups show up after church. Or businesses will order everyone dinner for their offices to support our schools. Both the restaurant and the school wins, as it brings more patrons into the restaurant and the revenue to our school. Because of the success of that idea different departments within the school have branched out with creative ideas. The band has teamed up with a store within our local outlet mall and the band receives 10% of the proceeds. Again genius cause even if customers are just shopping and have no idea about the school, the band still benefits. By the band advertising for the store it is a win-win situation. The school sends out the emails and texts and a prerecorded message to every number that you have provided them with for your child. Between the two different schools my son has been in and the schools that other family and friends attend this is the only one that has these types of fundraisers.