BRANDING!

             In this weeks blog entry idea we were given many examples of celebrity branding. All these brands I have heard of before. After playing the branding game I was actually surprised at how many brands I knew even though I have never used or purchased their products before. If I had a product I would definitely try to use a celebrity to market it. It seems in today's world people are obsessed with celebrities and anything they touch turns to gold. Many celebrities have a second career off of branding that is more lucrative than their actual career. Just like George Foreman, I can name a few others like Michael Jordan with his shoes, Susanne Summers with the thigh master (and many other inventions), Paula Deen and family actually have many restaurant chains around the United States. One in particular is in the Tunica, Mississippi hotels and casinos. Her and each of her boys, and her husband each have a restaurant inside a huge area. The are each individually named (even though I cant remember the names). Her's is down home southern cooking, her husbands is fresh fish and seafood (cause that's what he likes), one son has a BBQ style restaurant, and the other healthy type food. But without the branding of Paula none of these restaurants would exist. So even the branding of a particular celebrity can lead to branch off ideas. Although she is off of Food Network, and Walmart dropped her. I still see her on other networks and on HSN or home shopping channels still selling her products. So celebrity endorsed branding is the way to go for me.